AMERICAN
SOYBEAN CO.

FOR TOFU & SOYBEAN FOOD BRANDS

Reach people who don’t shop your aisle.

A focused marketing audit from American Soybean Co.

We help tofu and soybean brands examine their names, product stories and creative through the eyes of potential new customers. We turn that audit into specific ideas to test.

Discuss a marketing audit Download the brief

PDF · 2 pages · 48 KB

AUDIT THE INVITATION

Start with a
useful question.

Does the product make sense to someone seeing it for the first time? Is the appeal clear? Can they picture when they would eat it—and where to buy it?

01

The product.

Name, descriptor, flavor, format, preparation and the evidence behind its claims.

What does someone think this food will be like?

02

The audience.

Current customers, potential new buyers and the eating occasions that matter to them.

Who could use it, but currently passes it by?

03

The invitation.

The first image, the first seconds, the product story and the path to purchase.

What gives someone a reason to try it?

We review public messaging and any existing audience research your team shares, separating observations from ideas that need testing.

A FOCUSED STARTING POINT

One brand.
A clear next step.

A proposed two-week audit of up to three products, one priority audience and three relevant competitors.

We agree the product pages and sample of public content to review, then examine how the offer appears to a potential new customer.

Scope, fee and timing are agreed in a short conversation. The two-week window begins once the scope and inputs are confirmed.

WHAT YOU RECEIVE

  • A concise audit5–8 pages
  • An audience opportunity map
  • Three creative directions
  • A practical test plan
  • One working call
  • One revision round
Read the two-page brief

FROM AUDIT TO CAMPAIGN

Make something
to test.

Selected ideas can become photography, short video, retail content or a limited creative test.

We agree the audience, product, distribution, approvals, usage and budget before production. Production, participant recruitment and paid media are scoped separately from the audit.

Choose what to learn: attention, understanding, willingness to try or purchasing behavior.

WORK DIRECTLY WITH THE FOUNDER

Nick Madison.

Nick is the founder of American Soybean Co. and USA TOFU. His independent work connects soybean foods with everyday culture through photography, characters, on-camera comedy and plain-language education.

CONSUMER CULTURE

USA TOFU

Independent creative work, characters, apparel and an unusually enthusiastic relationship with the soybean.

Explore the work CAMPAIGN & INGREDIENT EDUCATION

Tofu Is Soybeans

A public campaign connecting the food with the crop, supported by sources and plain-language explanation.

Explore the campaign AGRICULTURE & COLLABORATION

American Soybean Co.

The existing partner materials and ways to connect the work with growers, food makers and communities.

Explore partnerships

LET’S START THERE.

Bring one product
and one question.

Tell Nick what you make, who you want to reach and what you want to understand.

Discuss a marketing audit nick@americansoybeanco.com