12 SLIDES / PDF / 6.8 MB
The partner deck
The platform, campaign examples, research questions, and a proposed first collaboration.
Download the deckPARTNERSHIPS / AN OPEN INVITATION
One crop.
More connection.
Help bring the American soybean into consumer culture.
American Soybean Co. builds brands, cultural projects, products and research around one very good bean. We invite soybean organizations, growers, food makers, retailers and researchers to take part.
THE PARTNER PACKAGE
A closer look.
The campaign, the company and a practical starting point.
September 2026 edition.
1 PAGE / PDF / 3.1 MB
The executive brief
The campaign and partner opportunity in one page. A useful place to start a conversation.
Download the briefTHE WORK IS UNDERWAY
An independent
platform to join.
USA TOFU creates culture. The campaign makes the agricultural connection visible. Soybean Literacy asks how people understand the bean.
01 / CAMPAIGN & EVIDENCE
Tofu Is Soybeans
A live evidence site and six campaign executions, from the national story to Lone Soy State.
Explore the campaign 02 / RESEARCH & LANGUAGESoybean Literacy
Exploratory research into names, ingredients and first impressions. Findings are pending.
Read the methods 03 / CONSUMER CULTUREUSA TOFU
Apparel, objects, characters and an unusually enthusiastic relationship with the soybean.
Meet USA TOFUWAYS TO PARTICIPATE
Bring what you do best.
Bring it to people.
Distribute agreed campaign assets through member, retail or public channels.
Make it local.
Connect the work to willing growers and verified stories from a state or region.
Ask better questions.
Contribute to methods review or appropriate research recruitment.
Help make it happen.
Commission an execution or discuss sponsorship, funding and licensing.
A PROPOSED FIRST COLLABORATION
Start with
one place.
One audience. One state or region.
A story with local roots.
Agree the audience, partner contribution, scope, budget and timing before commissioning.
Discuss a first projectA STARTING SCOPE
- A state or regional campaign execution
- A supporting evidence page
- Social feed and story versions
- A short learning report
Choose measures before launch: completed assets, distribution, engagement where measurement is available, and research learning under an agreed protocol.
HOW WE WORK
Independent voice.
Shared projects.
USA TOFU retains its independent creative identity.
Each collaboration defines its deliverables, attribution, approvals, usage and budget. There is room to contribute to a specific project within the wider platform.
Read the campaign evidence